The Latest Trends of On-Page Optimization

Editor’s note: This post was updated January 2019 for accuracy and completeness No matter what industry your business operates in, many of your potential customers are using search engines to find solutions to their problems. If your website isn’t performing well in search results pages, it’s likely that you’re losing out to your competitors. There are still some tried-and-true on-page SEO techniques that will boost your search rankings, but with regular Google algorithm updates, it’s crucial to update your optimization strategies to maximize your online visibility in 2019 and beyond. In this article, we’ll outline various on-page optimization strategies to help you: Rank higher in Google and other search engines to build brand awareness and credibility. Drive more relevant website traffic to increase conversions. Free Actionable Bonus: Looking to elevate your SEO strategy? We partnered with Jay Baer of Convince Convert to create this free ebook on 6 Ways to Fix Your Barebones SEO Strategy Breaking It Down On-page ranking factors can be broken down into two broad categories: 1. Engagement Ranking Factors Google not only analyzes your content to determine its value, but it also looks at how people interact with your web pages. Do visitors stick around or return to search results after a few seconds? Do they navigate to other pages on your site? Strong engagement metrics signal to Google that your content deserves to rank well. 2. Technical Ranking Factors Technical factors, on the other hand, refer to page elements such as HTML formatting, semantic distance, and schema markup. While these factors aren’t the most eye-catching, they can make a huge difference in your on-page performance. Engagement Ranking Factors Content Value The quality of your content is easily the most important on-page ranking factor. There might be an enormous amount of competition out there, but quality SEO content will still stand out among the crowd. One of the first things that any experienced online marketer will tell you about SEO is that you should write for your human readers first. Valuable content will keep visitors on your page, lower bounce rates, and strengthen your search rankings. Google algorithm updates in 2018 revealed that Google is focusing even more on the depth and breadth of a website’s content. Numerous recent studies have shown the correlation between long-form, in-depth content and higher search engine rankings. To view these statistics, read our article that highlights the benefits of long-form content. One unnamed update that Google rolled out in March 2018 was about relevancy, and it was a significant change to their core algorithm. John Mueller from Google said the following: â€Å"The updates that we made are more about relevance where we’re trying to figure out which sites are relevant for certain queries.† In 2019 Google will continue to reward sites that provide in-depth, valuable content. It wants to give users the best answers, and it will boost websites that people find the most engaging and useful. So as a content marketer, how should you react? Try to make your content the best answer on the internet for a given question. Answer the questions no one else does. Include links to relevant resources. Add graphics, photos, and videos to increase engagement. Get rid of any broken links and duplicate content. Optimize page loading times. User Experience Every bit as important as content value is user experience. As web browsers typically have a short attention span, most of your visitors will quickly turn away if they can’t easily navigate your site, even if the content itself is impeccable. Your website’s navigational elements should be easily understandable, and while your design should also be aesthetically pleasing and consistent with your brand image, you should never sacrifice usability for flashy graphics and unusual navigational features. In 2019, the way users interact with your site will impact search rankings even more. Knowing whether your audience prefers text, images, or video will help. Try to anticipate what searchers want to find after inputting a search query, and then provide the answer in the most engaging format. Then provide answers to follow-up questions they may have after the initial query. Site speed is also a key factor. Not only will a slow website drive away visitors in droves, but it will also hurt your search rankings in the process. In July 2018, Google released a mobile speed update, which affected the slowest sites on the internet. (Me waiting for a slow page to load) Google recently declared Rankbrain, its machine-learning algorithm, as its third most important ranking factor after content and links. Rankbrain helps Google understand the intent of search queries and deliver more relevant results to users. As CTR and dwell time are two of Rankbrain’s key reference points, improving these metrics is key to SEO success. To optimize for Rankbrain in 2019: Address the key question or topic in the introduction of your content. Explain early on what topics you’ll cover. Use jargon-free language and clear formatting. Avoid click-bait style headlines. Create more in-depth content. Highlight the benefits of reading your content in the meta description. Add internal links to related content. Include clear calls-to-action to improve on-site engagement. Voice Search More consumers are using mobile voice search, and the sales of smart speakers are on the rise. According to Statista, unit sales for smart speakers will increase in 2019. It’s still early days for this technology, but the impact of voice search on user behavior and content engagement shouldn’t be ignored. How to optimize your website for voice search: Learn how to add schema markup to your website for your key articles, company details, and events. Use Google’s Structured Data Markup Helper to get started. Optimize your site for local search. Learn how to increase your local search rankings. Include long-tail keyword phrases that match the questions your target audience is most likely to ask. Answer popular questions clearly and concisely. Include questions and answers about your products and services. Social Sharing Social media is a big part of your content distribution strategy. As the saying goes, â€Å"content is king, but distribution is queen, and she wears the pants.† There are a few steps you can take to help facilitate sharing as well, such as including Twitter Card and Facebook Open Graph markup for your content and adding social sharing buttons for popular and relevant networks to each page of content. Mobile-Friendly to Mobile-First In March 2018, Google officially rolled out its mobile-first index, which prioritizes websites in rankings based on how mobile-friendly they are. Google now recommends using responsive web design, so if your website isn’t ready, you’ll miss out on a massive amount of traffic. According to a 2018 study by Statista, in the third quarter of 2018, 56 percent of organic search engine visits in the US were performed on mobile devices. Is your content accessible and enjoyable on any device? Use Google’s Mobile-Friendly Test to find out if your website is mobile-ready. Video According to an analysis by Cisco, video will account for over 82 percent of all consumer internet traffic by 2021. To keep up with the competition, start adding more video content to your site. This will help to increase the dwell time on your site and also make your pages look more appealing. To help search engines understand your video content: Add a descriptive title for the video that includes target keywords. Ensure the rest of your page is relevant to the video. Include a transcription of the video. Embed videos near the top of the page to increase engagement. Use a CTA to draw attention to the video. Titles and Meta Descriptions While many people think of meta descriptions as a technical feature, I’m going to suggest they have more to do with engagement. When you search on Google, you’ll notice that almost every result is accompanied by a short description, which will typically be the first experience that people have with the content. The meta description is one of the most important elements of all when it comes to SEO content for your website since it gives you the chance to encourage your potential visitors to click on the link and take a look at your site. While using your primary and secondary keyword phrases in your meta descriptions is advisable, it is far more important that it is useful and engaging enough to your audience that they decide to proceed. Google has now increased the title length to 70 – 71 characters, so more of your title’s words will be visible in SERPs. The search engine is also showing more characters in meta descriptions so that you can include more keywords here. To make the most of these new character limits, try re-writing the meta descriptions of your highest ranking pages to encourage click-throughs from SERPs. Technical Ranking Factors Crawler Accessibility Although they’re continually getting better at what they do, search engine crawlers are still a long way from being as efficient and discerning as people, which is why you need to take additional steps to ensure that your web pages are fully accessible. For example, search engines have difficulty categorizing visual content, which is why it is essential to accompany any images and videos with alt text and captions. You should also keep your URLs static by using permalinks, mainly if you are using a content management system (CMS) to power your website. If you’re interested in learning more about this topic, check out our post on How to Optimize Images for SEO. Another thing to avoid is duplicate content. If you must have it, be sure that any duplicate content is blocked from the search engine crawlers by listing the URLs in question in the robots.txt file in the root directory of your website. Finally, every website, particularly those using a CMS, should be accompanied by an XML Sitemap. Keyword Targeting Although their usage has been deemphasized with more recent search engine algorithm updates, keywords are still an essential part of SEO. As long as you don’t pay attention to dated and ineffective methods such as keyword density and over-optimized anchor text, you should still target suitable keywords and use them wisely in your content and various on-page elements. For best results, stick to using your primary keyword phrase in: URLs Titles Introductory paragraphs Image alt texts Meta descriptions Headlines Feel free to use your key phrases a couple of times in the body of your content as well, but be sure that they do not stand out in any way. Keyword usage should always be logical and relevant, and your readers should never even notice it. One exciting development in keyword targeting is topical optimization. The idea with topical optimization (also known as topic clusters) is that you’re optimizing for a topic (a group of keywords) rather than individual keywords. Synonyms and Close Variants Search engines are using increasingly sophisticated techniques to decipher the meaning behind search queries. Research from Google shows that semantic indexing plays a part in around 70 percent of searches. Including more synonyms and close variants of words and phrases makes it clearer to Google what your website is about and should help boost your rankings for specific search queries. Semantic Distance Sophisticated algorithms are used to determine the meaning behind sentences and blocks of text. Search engines do this by examining the distance between similar words and phrases within HTML elements. For example, if â€Å"exercise daily† and â€Å"cardiovascular fitness† appear in the same sentence, the phrases are likely to be more relevant than if they appear in different paragraphs. Titles, headers, and lists are also likely to score more â€Å"relevance† points. Schema Markup Google has also started to put more emphasis on search snippets. This means that a higher proportion of searchers will be presented with answer boxes, knowledge graphs, and carousels, which will reduce the visibility of organic search results. To make your content more meaningful to search engines, use schema markup. It’s a way of defining specific relationships between elements of your content and can lead to enhanced search engine listings, or rich snippets. For example, the star ratings you see next to some listings are there because of schema markup. They can dramatically increase click-through rates to your website. To increase the chances of getting displayed in featured snippets: Make sure you answer specific questions asked by your target audience. Provide in-depth content that is easy to read and scan. Format your content with numbered steps, lists, and clear headers. Use social media to promote content that answers common questions. Website Security Google now prefers secure HTTPS sites, revealing in 2018 that it will start to punish publishers that fail to add TLS (Transport Layer Security) to their website. TLS replaced the older SSL protocol as the encryption most publishers use. It makes sense to use HTTPS instead of HTTP because it protects your users’ information and your information from hackers. It also improves user experience, because Google will warn visitors if your website isn’t safe, leading to higher bounce rates. Learn how to secure your site with HTTPS. 11 Step Checklist to Better On-Page SEO Whether you’re a beginner or a more advanced marketer, here is our 11 step on-page optimization checklist to make sure your on-page SEO is up to scratch: Publish unique content that answers specific questions. Optimize site speed and navigation. Optimize titles and meta descriptions to improve click-through rates. Write compelling, in-depth copy to increase dwell time. Optimize content for voice search. Display social sharing buttons. Use responsive web design. Invest in video content. Use keywords and close variants that sound natural and are page-relevant. Use schema markup. Secure your website with HTTPS. In Summary SEO is constantly evolving, but the basics haven’t really changed. Google’s main concern is its users, which is why it will continue to focus on user engagement and the richest content experiences. Ultimately, on-page optimization is more about creating or buying content for humans, as search engines are now more equipped to deal with the nuances of language. Focus on delivering value and a user-friendly experience by giving your audience what they want. This will help to future-proof your efforts, so that upcoming algorithm updates don’t end up hurting your website. Keep all these strategies in mind, and you can improve your on-page SEO and hopefully rise above the competition in SERPs. Do you need unique, quality content to support your SEO goals? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions, and other content assets to engage your readers and boost your search rankings.

Nokias International Success essays

Nokia's International Success essays The objective of the present study is to evaluate the corporate global success of Nokia, a cell phone service company. The research approach of Nokia is an interesting case of reaching global success in the telecommunications industry. Nokia is a world leader in mobile communications. They strive to be on top of everything and one step ahead of all their competitors. In 1871, Fredrik Idestam renamed his company to Nokia Ab, which makes paper, rubber, and cable products. Soon, in 1982, the first NMT portable phone, Mobira Cityman was launched to the public. By 1993, they became the third world largest manufacturer in Europe for television sets. They expanded and advanced their technologies geared towards the portable cell phones you see today. They contributed a great deal to the digital revolution as well. Today, one may see different types of Nokia phones with features like, color screens, small phones, and most importantly their phones with a built in camera. Nokia has faced many competitors in the domestic and international market, even from the very start. These competitors consist of Sony Ericsson Mobile Communications, Samsung and others. Even with all the heavy competition, Nokia has always managed to stay in the game. This is evident through Nokias quick responses to the markets demand for advance technologies. They are able to adjust and adapt to the constant change in the markets needs. Having technological advances means having differentiation. Hence, having these advances, its products will change or differentiate to form a new product. Take for an example, the size of their mobile phones. The market craved their phones to be smaller and sleeker so that it would be more convenient to fit in small places. Nokia had complied with customers demands and made their products relatively smaller compared to other phones. By having a quick respons ...

Analytical review of a The movie scarface Essay

Analytical review of a The movie scarface - Essay Example The dark ending was a cautionary tale about the pursuit of power and the misuse of it. Scarface is an experience in film that provides cultural reflection through an exploration of the themes. Watching the film Scarface is an experience that is powerful and has the successful impact of a modern day dark fairytale. The cautionary tale that is told through this allegorical storyline is that of chasing the American dream and of the consequences of chasing it at all costs. The film itself has become a part of American culture. One of the most quoted lines from a film coming from this movie as Pacino levels his weapon and is remembered for having said â€Å"Say hello to my little friend!† (Scarface). However, the line that more likely sums up the film, also said by Pacino is â€Å"In this country, you gotta make the money first. Then when you get the money, you get the power. Then when you get the power, then you get the women’ (Scarface). The focus of the film, however, is not on women, but on the power. The film is based upon the acquisition of power, a belief by the main characters that power is the resource from which all other advantages can be gained. The film used a great number of techniques that helped to punctuate the meanings of the storyline. In watching the film, the angles of the camera distinctly provide context for the meanings of the scenes. As an example, in a scene where Pacino is being interrogated, the camera is used at an eye-level shot, the other characters walking around the seated Pacino as the camera is directly focused on him. As Pacino is engaged by the camera, the shot directed at him, it is clear that the other members of the scene are above him in importance, but not equal to him. The combination of the shot with the way in which the scene is acted makes it clear that no other level can match the level at which Pacino’s character sits. The zoom in and zoom out shots are also used to create this feeling, coming in on Tony’s face to put him in the center of the action where needed. Coming in close on Tony’s face during an important scene such as the one in the mansion, allows for the film to continue the position of Tony as the center of the universe within the film. A great number of the scenes are shot at a medium shot level, the setting being as important as the interactions of the characters. Many of the scenes are done in ensemble medium shots so that all of the members of the scene are available to the scene, but close enough to measure their reactions to one another. This technique is very effective in translating the state of Tony’s existence, his life larger and filled with the trappings of his success. In shooting from a medium distance, the scene presents more than just facial expression, but captures the way in which the body language interprets the dialogue. As well, in the famous scene with the gun in which the iconic quote â€Å"Say hello to my little frien d† is uttered, the medium shot is used to focus on Tony so that his body language and facial expressions are clearly interpreted. Most of the film is done in low key lighting, the differences between the shadows and the light stark and well defined. This use of light allows for the intensity of the film to be translated through the visual impact of harsh lighting that is in high contrast.

Franchising--Just Dogs Research Paper Example | Topics and Well Written Essays - 1250 words

Franchising--Just Dogs - Research Paper Example In the following report I have analysed the feasibility of marketing operations of opening a franchise of â€Å"Just Dogs† Gourmets Company in Washington, USA. I have analysed that the strategy of franchising will work if only the company works affectively on its promotion schemes and position strategies. The franchise will have to carry the same value proposition as laid down by the parent company and streamline its operations with it. In this way, the franchise will be able to gain innumerable benefits of the franchising strategy. SITUATION ANALYSIS Just Dogs! Gourmet is a dog food manufacturing company that specializes in all natural Dog treats and sells them through Bakeries throughout the United States. Handmade Dog delights and gourmet treats are the specialities of Just Dogs! Gourmet Company. As far as the franchising strategy and success of the company is concerned, it is counted among the Companies with the fastest growing franchises throughout the world. The company focus on providing the best Dog treats to the customers to ensure that every Dog in the target market is satisfied. Dog accessories are also some counted as the major products of the company. The company provides a lot of incentive for the franchisees in order to extend its business on the geographical landscape (Help, 2012). IT is also worth considering that the US pet food industry is growing at a very fast pace and only in 2009; the US people spent 12.6 billion dollars on the pets industry. This means that from an investors point of view, investing in a Dog food company for franchising is a very feasible job. Hence we have chosen the â€Å"Just Dogs!† Gourmet Company to analyse the prospects of franchising (Barnes, 2005). REASONS FOR CHOOSING JUST DOGS FRANCHISE OFFER: There are, in all 100000 dog food manufacturers in the United States and out of these only few offer appropriate franchising opportunities for business initiatives. Of these few people, we have chosen Just D ogs! Gourmet Company, because of the following reasons: The total investment that would be needed in establishing franchises $750000 to $150000. This counts a lot if the long term investment is considered. The franchising fee is only $25000 and the ongoing Royalty fee is 4%. The terms of Franchise agreement is 10 years which is enough to show the feasibility of a long term business solution considering the reputation of the company in the market (United States, 2011). Other than that, the company provides regular training facilities to the franchisee staff at its head quarters as well at the franchise vicinity. The company also offers a range of services to the employees at the franchise through toll free phones, Newsletters, meetings, guiding missions. The company also offers a strong marketing support to the franchises to ensure sales to full potential. Considering all these facts in mind we can easily conclude that the franchising offer of the company is a great business initiati ve opportunity. MARKET ANALYSIS We have chosen to open a franchise of Just Dogs! Gourmet in Washington, primarily because Washington seems to be a promising market for the business. According to reports, the total population of Washington is 6830038 while the number of housing units in the city is 2882677. According to reports, 65% of the households own dogs. This shows that the 1873740 houses can be the complete target market in the city. This figure is obviously optimistic and shows great prospects to the business. The

Applications paper Movie Review Example | Topics and Well Written Essays - 1500 words

Applications paper - Movie Review Example As Guy planned revenge, a twist in the ending showed Buddy confessing having had same bullied treatment before he became the manager, and this is his way of motivating Guy to succeed. Plot 2. Smoking Room is a movie about discrimination and culture.(The world of business in movies, 2009). It is about a middle level executive (Ramirez), who got enraged when his U.S. based office ban smoking in the office premises. If anyone wants to smoke, he has to go out of at least 20 ft. from the office premises, sometimes exposed to freezing cold or burning heat of temperatures. Ramirez who claims to have a Spanish descent, believes this rule is discriminating and disregards the acceptability of the Spanish smoking culture. He was alone in his campaign after his colleagues left him in his fight due to office politics, agenda and convenience.(The World of Business in Movies, 2009). Let us first identify the fundamental concepts of organizational behavior. These are individual differences, perception, whole person, motivation, desire for involvement, and human dignity. These concepts are transformed in the four models of organization that are described in the movie. Study looks at the concept of human dignity in â€Å"Swimming with Sharks† and Individual differences thru diversity in â€Å"Smoking Room†. â€Å"Swimming with Sharks† is a movie that reflects an organizational concept of boss-employee relationship that is defined in an autocratic manner. It is a movie shown in 1994 but continues to share its relevance in organizational behavior studies today. Although the movie is done in a comical way, the characters played perfectly the roles in a conflict situation in an organization; one that tries autocratic authority to compel obedience, and an employee-employer relationship based on fear. The movie gives credit to the saying â€Å"the end justifies the means†, wherein the finale of the movie shows the assistant elevated to a higher

Chronemics and Proxemics

Chronemics and Proxemics We are living in an era where communication is crucial. We are communicating in order to achieve something, to express our feelings or to sort out some problems; we communicate to get someone to do something, to behave in a certain way. We can do all these things saying nothing at all. Our body does all the talking. At this conclusion got Albert Mehrabian whose research material showed that the verbal messages without tone or inflection of the voice have only 7 % impact. The remaining 93% consists of tone of voice and other sounds occurring during the speech act and non-verbal cues, 38% and 55% respectively. Non-verbal communication falls into seven categories: Paralanguage, Proxemics, Haptics, Chronemics, Artifacts, Kinesics, Environment, Paralanguage is the science of vocal qualities that usually accompany speech. It includes the rhythm, pitch and the tempo of our voice, also our crying, snoring or laughing. Through paralanguage we can say what it is the emotional state f a person if he is sad, happy nervous or even if he is sincere. Some cultures rely on paralanguage especially on the tone of voice, to tell the meaning of the words. These languages are Thai, Vietnamese or Chinese. Proxemics refers to how near people are to something or to other people. E. T. Hall coined the term of proxemics from the Latin root prox- and the suffix -emic as in proximity and systemic. He defined it as the science that studies how people usually organize their space, their houses and the places where they work. Proxemics has three fundamental areas: space, distance and territory. According to proxemics spatial extension, Hall proposed a classification of this behavior. His theory states that the proxemic behavior covers up three dimensions: micro-, meso-, and macrospace. Microspace deals with the immediate surroundings (Proxemics:The Semiotics of Space p411) of a person, this space is considered more private, mesospace is the further proximate environment within the persons reach (Proxemics:The Semiotics of Space p411) and macrospace is the space that extends over vast territories ending by covering up cities. In what concerns the distance area of the interaction, Hall identifies four levels of distances: Intimate distance is up to 45 cm from the body, the individual does not allow everyone in this space, since it requires extensive contact. The personal distance is the invisible barrier that someone builds in order to separate him from the other people. It extends from 45 to 120 cm. The social distance ranges from 120 to 360 cm; this type of distance we often meet in classrooms and in different kinds of meetings. From 360 cm further we talk about the public distance, where the person it is outside his circle of activities, events, interests. This is the perfect distance desired by strangers. Haptics, or the tactile communication, sometimes is used to replace the speech act even if it is considered the most primitive way of communication. Edward Hall showed in his studies that there are cultures that tend to encourage touching and some cultures that do not. Contact cultures are many Central American cultures as well as many south European countries. In Thailand, Sri Lanka touching the head is restricted because the head is considered to be sacred. The nature of haptics is influenced not only by the culture but also by the relationship between the interacting people, by their age, by the situation, and the duration of the touching act, as well as by its location, if it is done in private or publicly; it is also influenced by the relative pressure of the touch and by its intentional or accidental nature. Chronemics refers to the non-verbal channel of time, especially how people perceive the notion and the value of time. It is a powerful tool to know how to organize your time and how to react in time. People agendas, their lifestyle, their patience to wait and listen are affected by the correct use of time. Time is perceived differently in every corner of the world. For people in the United States, time is something concrete, perceptible. To them it can be bought, saved, wasted and measured; they plan what they want to do and to happen. For Arabs instead, an individual who wants to know his future is seen as irreligious or insane, because in their culture only God can say what will or will not take place. Artifacts, though as irrelevant as it seems at first, are important factors of our non-verbal behavior. Our belongings show who we really are, they help us to reveal our true identity and separate us from the group. Sometimes you can recognize a persons culture by what he or she wears. You will presume clearly that a man dressed in a kimono is from Japan and a woman who wears a veil belongs to a Muslim country. The environment like all the artifacts contains information too. People only have to decode this information. The things we surround ourselves with, provide non-verbal cues which tells lots of things about us. The way, in which we decorate our house, factors such as furniture, colors, temperature, noise, and even music may have a direct effect on people. Many supermarkets strategically use the environmental factors to place products. Childrens products are placed on lower shelves so they could be easy to see and all the products that can be bought impulsively are placed near exit areas where they are more easily to grab. Kinesics is the category of non-verbal communication that includes facial expressions, eye gaze, gestures and posture. Any part of the body that can be moved also can be used to send non-verbal messages. The basic channels of kinesics are the face, hands and arms. Unlike other body parts these ones, are highly expressive. 1.2. Body Language as a Science (Kinesics) We act and react to one another through more ways than we can imagine; these ways does not always involve words. Most of the messages we send to other people are nonverbal; they include our facial expressions, gestures, eye contact, and posture. Throughout years, many scholars and anthropologists like Ray Birdwhistell were concerned with the study of this type of communication that is called kinesics, with its evolution, development and its distinctions among the cultures. A useful scheme of non-verbal behavior was suggested in 1969 by Paul Ekman and Wallace Friesen. They proposed five categories of non-verbal movement which are: emblems, regulators, illustrators, affect displays, and adaptors. Emblems are direct communication signals that indicate certain words; they are used especially when verbal communication is problematic. These signs made by our hands, shoulders, or facial movements may also replace a word and can stand for a reply without any verbal messages. Regulators unlike the three movements mentioned above, interact with the actions and the movements of another person. These movements form stimulants for other individual to speak quickly or to slow down while talking. We can use these regulators in a positive manner, to encourage someone to speak, or in a negative way by making him loose his interest in talking. Illustrations accompany verbal messages; they are made by our hands, head or even feet. Usually they back up the verbal message, helping us to get through a difficult idea. The term affect display stands for emotional expressions, those movements of the face or of the body that have a hide emotional content like anger, happiness, disappointment, rage. The signals are involuntary and may happen whenever something provokes an emotion even if these things are environmental factors like beautiful landscapes, thunders or sunrises. Manipulators initially were called adaptors; they represent daily behaviors that are used to make a person feel comfortable in a social interaction. These are actions that include our hands pressing something, fingers scratching the palm or playing with a pencil or a piece of clothing. The phenomenon of Kinesics has known an outstanding increase in the last decade, the ability to understand and to use nonverbal cues, body signals being a powerful tool that can help us connect with others, navigate in challenging situations, express what we really mean and thus building better relationships. 1.3. The Functions of Non-Verbal Communication The overall functions of body language as well as of the non-verbal communication are: Accenting When we interact, we pay attention to the meaning of the message. For example, when someone is angry and he verbally expresses this anger, he will accent this feeling further more by shaking his fist while talking. Moderating Moderating is the opposite part of accenting; it seeks to reduce attention on the message; you attenuate a part of the message you send, in different ways and you transform it by making it difficult to understand. Moderating happens when you talk faster than usual. Complementing Complementing is considered similar to accenting, but covers a wider part of the message. It goes hand in hand with verbal messages; when we are talking about sad things we lower our head and we use a sad tone in order to accent those sad things we are talking about. Substituting Sometimes non-verbal language is simply the best way in which you can communicate. Whenever there are things that are better left unsaid, we use the substituting function. We replace the words with non-verbal language. People are used to these non-verbal signals; they learn to identify gestures, facial expressions as corresponding with certain feelings and intentions. Contradicting Contradicting means sending non-verbal messages that disagree with what is being said. These non-verbal cues are done either intentionally, to confuse a person by changing the message or it may happen at the subconscious level when somebody tells a lie. Regulating Regulating consists of those non-verbal signals, regulators, which we use to send signals to another person. Usually these are signals related to the speech of the other individual. It is used around starting and ending speech you send some signals that will make him either speak faster or stop talking. Repeating Repeating with non-verbal cues happens like in complementing or accenting, but with a certain interval between the verbal and non-verbal communication. After you say something and there was no reaction, a gesture or a facial expression will reinforce the verbal message you sent earlier. Deceiving Non-verbal signals can be used to lie. It is not easy to send this kind of messages; you must be in perfect control of your all facial muscles in order to deceive someone. Saying you did not do it, while sounding insulted at the accusation, or rubbing your nose are only some of the signs that show the fact that you are lying.

The Arguments Surrounding Media Bias Essay -- Communication, Fairness

Whether it is through a newspaper, television, magazines or talk radio, people will always communicate through some type of medium. Now, whether or not the mediums are tainted with bias is a question of beliefs. Some people argue that journalism today is rather fair and balanced, while others would vehemently oppose that view by saying that bias is definitely prevalent in news media and other mediums today. In some instances, there lies the belief that the fairness doctrine should be reestablished in order to mend the problem of bias; however, many would strenuously fight that by arguing that such an act would destroy the freedom of the press guaranteed under the first amendment. Another argument surrounding this issue is the expectation of journalists to be as objective to each issue as possible. Contrary to this, people argue that it isn’t possible to be completely objective. Many arguments surround the issue of media bias. Today, many argue for the return and enforcement of the Fairness Doctrine. The doctrine was established in 1934. It required that anyone who had a broadcasting license had to present both sides of an issue. Broadcasters, however, had the opportunity to decide how long they would cover the â€Å"other side† (â€Å"The Broadcasting Fairness Doctrine† 3). Dave Johnson, a columnist for the Huffington Post, argued back in 2009, for the revival of the fairness doctrine. In his column, he writes that the fairness doctrine would reintroduce the idea that the public owns the resources of the country, the laws, and has the power to tell corporations what to do instead of them telling the public what to do (Johnson Par. 4). Alan Sears, a former federal prosecutor for the Reagan administration and current president and CEO ... ...n nearly enough. Media Bias may be considered either a serious problem or no problem at all. Some may feel that it is the Journalists responsibility to assure that no bias makes it into the news and that they should be as objective as possible. However, there are those who argue that journalists should not be expected to be as objective as possible because it is not realistic to believe that it can be accomplished. Then there is the argument to revive the Fairness Doctrine, or to keep it abolished forever for fear that the freedom of speech will be threatened if it is brought back to life. The media is an entity of its own. It is controlled and operated by a few people. The journalists under them willingly reflect the beliefs of their bosses into their works in order to keep their jobs. The harm in all of this depends on the influence it has on each individual.

Spreadsheet and Toppings Worksheet

Inventory Summary Project Description: In this Mastery project, you will edit a worksheet that summarizes the inventory status at the Petaluma production facility. Instructions: For the purpose of grading the project you are required to perform the following tasks: Step| Instructions| Points Possible| 1| Start Excel. Open the downloaded Excel workbook named GO_e02_Grader_EOC. xlsx. | 0| 2| Rename the Sheet1 worksheet tab to Condiments and then display the Toppings worksheet. 4| 3| On the Toppings worksheet, in cell B4, insert a function that will total the Quantity in Stock data (A15:A29). | 5| 4| On the Toppings worksheet, in cell B5, insert a function that will calculate the average retail price of the available toppings (D15:D29). | 5| 5|On the Toppings worksheet, in cell B6, insert a function that will calculate the median retail price of the available toppings (D15:D29). | 5| 6| On the Toppings worksheet, in cell B7, insert a function that will calculate the lowest retail price of the available toppings (D15:D29). 5| 7| On the Toppings worksheet, in cell B8, insert a function that will calculate the highest retail price of the available toppings (D15:D29). | 5| 8| On the Toppings worksheet, in cell B10, insert a function that will count the total number of salsa products available. | 5| 9| On the Toppings worksheet, in cell G15, insert a function that will display the text Order if the value in the Quantity in Stock column is less than 50. Otherwise, the function will display the text OK. Copy the function in cell G15 to the range G16:G29. 8| 10| On the Toppings worksheet, apply conditional formatting to the range G15:G29 so that cells containing the text Order are formatted as Bold Italic, with a font color of Aqua, Accent 1 (under Theme Colors). | 8| 11| On the Toppings worksheet, display orange data bars with a gradient fill in all cells in the range A15:A29. | 8| 12| On the Toppings worksheet, create an Excel table using the range A14:G29, which includ es headers. Format the table as Table Style Light 9. Sort the Item # column from smallest to largest. | 4| 13| Filter the Category column so that only salsa products are displayed.Insert a total row, and then sum the Quantity in Stock column to display the number of salsa products in stock. Record the result in cell B11. | 4| 14| Clear the filter from the Category column. Remove the total row from the table. | 12| 15| Modify the Toppings worksheet so that row 14 prints at the top of each page. | 4| 16| Group together the Condiments and Toppings worksheets. Center the worksheets horizontally on the page, and then change the scaling of the worksheets so that the width of the contents fits on one page. 4| 17|On the Summary worksheet, in cell C9, insert a linking formula that will refer to the value from cell B8 on the Toppings worksheet. | 5| 18| On the Summary worksheet, in cell D9, insert Column sparklines using the values B9:C9. | 6| 19| On the Summary worksheet, in cell D9, apply S tyle Accent 5, Darker 50% to the sparklines. | 3| 20| Ensure that the worksheets are correctly named and placed in the following order in the workbook: Summary, Condiments, Toppings. Save the workbook. Close the workbook and then exit Excel. Submit the workbook as directed. | 0| | Total Points| 100|

Free Essays on Compare And Contrast

Comparing and Contrasting In Brother Grimm’s â€Å"Godfather Death,† and John Updike’s â€Å"A&P,† we see many similarities and many differences. Both authors know how to intrigue the mind of the reader by introducing different plots, setting, characters, theme, and points of views throughout the story. First I shall start off talking about the plots, characters, and setting of each story. There are multiple plots that take place in both stories. In â€Å"Godfather Death,† one of many plots that took place was when a poor man could not afford to raise his thirteenth child and therefore he looks for a godfather to take the responsibilities and finally selects Death because Death promises the poor man to make the child rich and famous. He chose death because, the poor man had to work day and night just to give them bread (Grimm’s 8). It was basically because of poverty that he had made the decision. He also chose Death because death treats everyone equally. He takes from the rich and the poor (Grimm’s 9). The next plot takes place when the child grows up, and Death shows him the secret of the herb. The godson indeed uses the herb to become a rich and famous doctor, but Death only allows the godson to use the herb with his permission. Death fulfilled his promi se to the poor man because he had already made the young man into a famous doctor. The next plot was when the king became ill. When Death gave his godson the herb, he quoted, â€Å" when you are called to a patient, I will always appear to you. If I stand next to the sick person’s head, you may speak boldly that you will make him healthy again... But beware of using the herb against my will, or it will turn out badly for you† (Grimm’s 9). Now when the king became ill, Death appeared at the sick man’s feet, which meant he had to die. The doctor thought to himself that since he is my godfather he would forgive me. The doctor therefore, turned the bed so that De... Free Essays on Compare And Contrast Free Essays on Compare And Contrast Comparing and Contrasting In Brother Grimm’s â€Å"Godfather Death,† and John Updike’s â€Å"A&P,† we see many similarities and many differences. Both authors know how to intrigue the mind of the reader by introducing different plots, setting, characters, theme, and points of views throughout the story. First I shall start off talking about the plots, characters, and setting of each story. There are multiple plots that take place in both stories. In â€Å"Godfather Death,† one of many plots that took place was when a poor man could not afford to raise his thirteenth child and therefore he looks for a godfather to take the responsibilities and finally selects Death because Death promises the poor man to make the child rich and famous. He chose death because, the poor man had to work day and night just to give them bread (Grimm’s 8). It was basically because of poverty that he had made the decision. He also chose Death because death treats everyone equally. He takes from the rich and the poor (Grimm’s 9). The next plot takes place when the child grows up, and Death shows him the secret of the herb. The godson indeed uses the herb to become a rich and famous doctor, but Death only allows the godson to use the herb with his permission. Death fulfilled his promi se to the poor man because he had already made the young man into a famous doctor. The next plot was when the king became ill. When Death gave his godson the herb, he quoted, â€Å" when you are called to a patient, I will always appear to you. If I stand next to the sick person’s head, you may speak boldly that you will make him healthy again... But beware of using the herb against my will, or it will turn out badly for you† (Grimm’s 9). Now when the king became ill, Death appeared at the sick man’s feet, which meant he had to die. The doctor thought to himself that since he is my godfather he would forgive me. The doctor therefore, turned the bed so that De...

black man confused Essay

black man confused Essay black man confused Essay Thomas Andrews Eng-1100 Professor Christina Clarke May 20, 2015 Protesting has always been a way of showing that you are not happy with the way you are being treated either by your government officials or because of your ethnicity. For year we have seen throughout the world different types of protest some peaceful and some that have turned violent. I just can’t seem to understand why when you are protesting or better yet rioting, which seems to be in my culture the new why of showing that you are not in agreement with decisions or action of others not in the African- American community. In recent months I have seen two different instance where because of deaths to black men caused by the local police that the African-American community decided to show their anger or what they felt was unjust actions taken by the police in forms of riots. During the Civil Rights movements when blacks where treated difeerent from whites and their was no equal opportunity, blacks would protest by marching through the streets of the city throughout the state. Never would you see them riot within their own communities and destroy what little they had. Only when confronted by the police would you see violence begin to take place mostly done by the actions of the police. The protest where largely organized as peaceful demonstrations. I am a black man confused by the recent demostrations that have take place in the past 20 years. I remember the L.A. riots because of the Rodney King verdict. As a 15 year old kid watching the events unfold on t.v. I couldn’t understand why people where destroying their own community. I asked my dad what are they doing and I remember him saying son this is stupid. They are unhappy that the cops got off for wrongly beating this man to near death but instead of protesting around government buildings or in areas where the police headquarters is located their destroying their own community. Son this is stupid. More recently The Ferguson riots because of the Michael Brown shooting, once again rioting as a f orm of

Finance project 2 Essay Example | Topics and Well Written Essays - 1000 words

Finance project 2 - Essay Example This means that the products produced within Hungary are sold to other countries in fewer quantities and monetary amounts than the products purchased from those nations. Since all the transactions are carried out in US Dollar, this trade deficit would increase pressure over country’s foreign reserves thus demand from importers (for dollar) will surge and would possibly result in lowering the monetary value of Hungary currency. Perhaps, the most important factor that could result in increasing trade deficit is reversal of international oil and commodity prices because today international economies are coming out of recession and are demanding more oil, food and other commodities to fulfill their domestic needs and oil requirements. Oil prices have already recovered to a level of 75-80$ per barrel and are expected to increase further in near future in the wake of better economic outlook and forecasts. This would put great pressure over Hungarian government because it would incre ase the trade deficit and further deteriorate HUF-Dollar parity. The dollar-HUF disparity (at present the exchange rate is 170 HUF per dollar) is perhaps a major reason of inflation (higher prices) which currently stands at 3% and could increase in near future amid higher international prices of various products. The rule is simple and clear: the higher the exchange rate, the more expensive the imports and prices will observe an upward trend in domestics for these imported products thereby causing inflation. Moreover, the rise in prices will also lower down the purchasing power of people in Hungary; therefore, would result in greater unrest and lower economic growth. People are bound to cut down their expenses to improve their savings. On the flip side, the weakening of US Dollar against international currencies such as Euro, Pound, Japanese Yen etc because of USA’s surging trade deficit and various internal factors might not aggravate the exchange rate in Hungary and could therefore

Reaserch Paper on Othello the Moor of Venice, as a tragedy Research - 1

Reaserch on Othello the Moor of Venice, as a tragedy - Research Paper Example istotle’s concept of tragedy is based on a sum total of a few essential fundamentals that are a complex plot with a suitable beginning middle and the end, organic unity, appropriate length, the unities of time and place, apt relationship between the character and plot, goodness, consistency of characterization, hamartia, peripity, anagnorisis or discovery, feelings of pity and fear and catharsis.1 Based on the parameters as established by Aristotle for a worthy tragedy, William Shakespeare’s Othello, the Moor of Venice is an ideal Aristotelian tragedy. Othello is a specific tragedy of passion and to label it as an Aristotelian tragedy is certainly appropriate. Of all Shakespeare’s tragedies, Othello is the most painfully exciting and the most terrible. As one goes through it, one experiences the extremes of the feelings of pity, fear, sympathy, disgust, sickening hope and dreadful expectation. Othello, the Moor of Venice, could and should essentially be classified as a typical Aristotelian tragedy and Othello is the most worthy tragic hero of Shakespeare who satisfies almost all the credentials of a tragic hero as evinced by Aristotle. As one goes through the play Othello, one experiences the extremes of the feelings of pity, fear, sympathy, disgust, sickening hope and a dreadful expectation.2 Evil is displaced before the reader in such a way that one simply watches its progress in an awed and fascinated manner. A lot of factors contribute to the exciting and painful impact of this play as the conflict in Othello’s mind, the ensuing sexual jealousy, Desdemona’s humiliation and murder, the accompanying intrigue and so much.3 Besides, the role played by ‘accident’ in Othello produces not only a strong sense of the working of fate, but makes the play more terrible. In Othello, so many things happen by chance to aid Iago’s plot that one feels that his victims are also the victims of fate. Then there is the little comic relief in the guise of Iago’s